Warning: mktime() [
function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: mktime() [
function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Posted by
Stephanie Booth on
Warning: mktime() [
function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
/home/goingfar/going-solo.net/wp/wp-includes/functions.php on line
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Warning: date() [
function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in
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May 4, 2008 in
Material,
Musings
With Going Solo, I’m learning tons about how to advertise/promote something through social media. It might seem ironic, as a large part of my work has to do with explaining social media to people, but this is the first time I’m really actively trying to get the word out about something. Of course, I have established my reputation as an individual through social media, but I never really tried to achieve that. It’s something that happened to me, took time, and sometimes almost feels like an accident. I didn’t have an agenda.
In the case of Going Solo, however, things are different. From the start, time was of the essence, as there was a set date where everything had to come together (and that date is now less than two weeks away). I had an agenda: get the word out to as many relevant people as possible, encourage people to blog about it, to register, or to sponsor. Gather feedback, leads, and even get help. Encourage a community to form around Going Solo.
A new experience for me. I made mistakes of course, and learnt from them (I won’t detail everything in this post, or you’ll still be here reading it tomorrow morning — if you haven’t fled by then).
One of the things I still haven’t quite figured out is whether it’s better to “spread the word” all over the place, or concentrate on one or two spots. It’s the same kind of headache I faced recently with videos: upload everywhere, or chose one service and stick to it? My tendancy is to be present in as many spaces and communities as possible, though I’m not sure I quite trust my judgement there. Urs of ComMetrics thinks it’s better to concentrate on a few tools rather than spread oneself too thin (see the end of his post):
As well, to sustain your competitive edge it is necessary to limit the social media tools you use - using a blog and Twitter well is better than doing Facebook, MySpace, blogging, and Twitter - it just fritters away your time.
Urs Gattiker, unified communications - what it means with Twitter, Friendfeed, StumbleUpon, Del.icio.us
The discussion is open.
In the meantime, as I’ve spread Going Solo all over the place, I’d like to give you a round-up of where you can find us.
Facebook
Upcoming
E-mail
Twitter
Crowdvine
There, I hope I didn’t forget anything! I’ll write another post on keeping track of coverage, but in the meantime you can check the link collection on del.icio.us (includes blogs posts and interviews, mainly).
Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/link-template.php on line 73
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/link-template.php on line 98
trackback:ping="http://going-solo.net/2008/05/04/going-solo-all-over-the-place/trackback/" />
Tags |
advertising,
conference,
crowdvine,
e-mail,
event,
facebook,
google groups,
marketing,
promoting,
social media,
twitter,
upcoming
Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 41
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 50
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 52
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 54
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 55
May 6th, 2008
Stephanie
Thanks for quoting me here. However, I might have to revise what I wrote because of you.
Maybe it goes something like this:
a) Focus on those social media that are used by your clients and potential customers - with corporates a few use Twitter but more might be willing to be on a Google Group mailing list than daring to use Twitter.
b) For a conference, such as Going Solo, restricting oneself to two or three social media channels seems WRONG.
Again it depends where your delegates and potential ones may hang out in the social media space.
All that matters is that using Twitter, Crowdvine, LinkedIn and so on for channeling the message results in more people paying for and attending the conference.
Most important is, of course, all those having attended will go home using their preferred social media tools for telling everybody what a great experience it was :-).
Keep up the good work and yes, I am impressed.
Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 41
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 50
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 52
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 54
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 55
May 6th, 2008
[...] of Going Solo and its organizer Stephanie Booth quoting this story in one of her own posts, I had to write a comment on her [...]
Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 41
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 50
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 52
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 54
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 55
May 10th, 2008
[...] see men in white. If you’re having trouble keeping track of where to find Going Solo online, this round-up post should help [...]
Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 41
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 50
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 52
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 54
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 55
June 14th, 2008
[...] Solo Registration Open! One of the big lessons I learnt while organising Going Solo is that promoting and communicating about an event through social media requires a huge amount of time and energy. In this post, I’d like to share a few of the very [...]
Warning: mktime() [function.mktime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 41
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 50
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 52
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 54
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/London' for 'Local time zone must be set--see zic manual page/0.0/no DST' instead in /home/goingfar/going-solo.net/wp/wp-includes/functions.php on line 55
March 21st, 2009
[...] was initially really disappointed by Facebook Pages. I remember when I started working on promoting Going Solo, I first created a fan page for Going Solo on Facebook. Not many people registered as fans. A few [...]